1. Replace all Ss with Zs, and abstain from all apostrophe usage.
Empire Books & News
Get When the Watcher Shakes at Empire Books & News
Public service announcement:
If you happen to be near Huntington, West Virginia any time soon, head over to Empire Books & News at Pullman Square and browse their fine selection of literature. While you’re there, pick up a copy of When the Watcher Shakes for yourself or a friend!